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IT Courses provied by BCIC Swiss GMBH
Transform Your Skills with Our Expert-Led Courses in Digital Marketing, Responsive Web Development, and Mobile App Development
Digital Marketing
Unleash the Power of Digital Strategies to Dominate the Online World
Responsive Web Design
Design and Develop Stunning Websites That Look Perfect on Any Device
Mobile App Development
Innovate and Create Cutting-Edge Mobile Apps That Captivate and Convert
Digital Marketing
Overview
Curriculum
Introduction to Digital Marketing
Key Components of Digital Marketing
Benefits of Digital Marketing
Challenges and Solutions in Digital Marketing
Latest Innovations in Digital Marketing
Future Prospects of Digital Marketing
Module 1: Introduction to Digital Marketing
What is Digital Marketing?
The Importance of Digital Marketing
Key Concepts and Strategy
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers.
Module 2: Key Components of Digital Marketing
Search Engine Optimization (SEO)
On-page SEO
Off-page SEO
Technical SEO
Content Marketing
Blogging
Video Marketing
Infographics
Social Media Marketing
Facebook
Instagram
LinkedIn
Pay-Per-Click (PPC) Advertising
Google Ads
Social Media Ads
Email Marketing
Newsletter Campaigns
Automated Email Series
Module 3: Benefits of Digital Marketing
Increased Reach
Cost-Effectiveness
Measurable Results
Improved Conversion Rates
Module 4: Challenges and Solutions in Digital Marketing
Keeping Up with Trends
Data Privacy Concerns
Content Saturation
Effective ROI Measurement
Module 5: Latest Innovations in Digital Marketing
Artificial Intelligence and Machine Learning
Voice Search Optimization
Augmented Reality (AR) and Virtual Reality (VR)
Influencer Marketing Evolution
Module 6: Future Prospects of Digital Marketing
Increased Personalization
Expansion of Omnichannel Strategies
Growth of Interactive Content
Enhanced Use of Big Data and Analytics